Live chat is a powerful way to open up online communication between a business and a consumer in real time. A website visitor can interact with a customer service representative or salesperson through messages on the screen without leaving the page or the website. From a marketing perspective, online chat is full of opportunities for conversion rate optimization.
Listen to Your Customers
In order to sell more of your products or services, it helps to be a good listener. A live chat system on your website makes understanding customers’ needs much easier because you will have a record of what those customers’ concerns are. The more you know about your customers’ needs, the better you’ll be able to offer solutions through customer service, or by improving the information and resources available on your website. Smart digital marketers will tell you that being what the consumer wants is the key to success in most forms of online marketing like SEO and social media.
Businesses that add live chat see overall reduction in the cost of serving customers. A good chat system can be much cheaper than other customer service options like telephone or email support. The interaction time is shortened, too.
Increase Conversion Rates
If lower costs and more consumer data is not enough, chat also provides the opportunity to greatly improve your conversion rate. Many consumers have become familiar and comfortable with online chat. Take advantage of that by engaging website visitors, making a great first impression and getting that lead before the potential customer even leaves your website. Learn more about conversion rate optimization here.
Qualify Leads in Real Time
Not every website visit is going to become a lead, and not every chat session will result in a good lead. Chatting with website visitors is a fast and easy way to tell how likely they are to become paying customers.
Website visitors love chat when it’s done properly. It produces happier customers and more sales for your business. To find out how to get more from your website through live chat – call us, chat with us, or contact us here to find out what Chatware can do.