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How to Overcome the Goldfish Attention Span of Internet Consumers

August 18, 2016 - 11:07 am

human attention span vs goldfish

With the rapid adoption of smart phones and tablets, free Wi-Fi hotspots, and reliable mobile data networks, we live in an “always on” world. Take a look around in any public location to see that people are online constantly.
This is a good thing for online businesses since it means their audience is growing and is also available 24/7. Your website is on 24 hours a day, too, but is it really productive around the clock?

Short Attention Spans Require Proactive Engagement

Constant connectivity and the seemingly endless amount of content that comes with it have major implications on the attention spans of internet consumers. A competing website is always just a click or tap away. Online businesses need to find ways to not only catch the attention of a user, but also keep it for long enough to get the message through to potential customers. The current generation of internet consumers live in a world of instant answers, which leads to a lack of patience a higher need for direct guidance or “hand holding”. A traditional website is static – it may look great, convey your message well, and it may even have some bells and whistles that make people want to stick around a while; but it is best to reach out and take their hand. Guide them, show them exactly what you want them to see, and tell them exactly what they want to know.

Overcome Short Attention Spans with Live Chat

Bonus Tip:
Use Live Chat To Optimize User Experience

With Chatware, your developers or marketing staff can come along for the ride and see where the website might be failing to deliver. Where are users getting confused by the marketing copy? Which calls to action are consistently missed by the users? What questions do visitors have most frequently and what can you do to improve how that information is presented? Look for opportunities to make improvements to your whole online business model based on what you can learn from Chatware sessions.

A highly effective, proactive live chat system from Chatware allows any online business to engage with browsers at just the right moment during their visit to the website. With Chatware, you can provide curious shoppers with the extra information that does not appear on the site, or direct them to the part of the site where it can be found. More importantly, Chatware is the tool your team needs to be able to build a rapport with those visitors and turn them into valuable sales leads – without having to hope they were patient enough to fill out your contact form.

Waiting Is Not An Option

Even with shorter attention spans, people still base purchasing decisions on information, or at least a very convincing sales pitch. Don’t make people wait for the information they seek. And don’t wait until your competitors are meeting the needs of today’s consumers before you do something!

Call 1-800-601-0693, or contact Chatware right now to get started.

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